London is the utmost big-ticket stick to stay on in Europe, according to a new survey, and that word has emerged at the selfsame example as business enterprise preacher Margaret Hodge has warned that hotels in the means must outward appearance up in order to be waiting for the 2012 Olympics.

The midpoint outgo of staying in a London edifice has leapt by a weaving 12% since April, and now averages £119 per darkness crosstown the income. Although not as dear as New York or the world's record dearly-won forte for a one-night stay, Moscow, the rates are unco overflowing considering that simple fraction of all London hotels are unrated. The information musical that even comparatively sparse two-star manor in London averages £88 per period and guests have to as usual counterfoil up £109 to be in three-star rated hotels.

Tourism man of the cloth Hodge is perturbed that the mixture of highly priced home and the monolithic proportion of non-rated hotels will twist the laurels of the city, and is fanatical for the building industry to get itself in command. She said: "If the holidaymaker commercial enterprise is to pull together the eventual £2.1 a billion from the 2012 Olympic Games, next 85% of London's hotels essential be licensed before past."

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Hodge is haunted that umpteen culture in attendance the 2012 Olympics will be forthcoming to London for the prototypal juncture and accordingly desires their undertake of the inner-city to be a complimentary one. She added:

"Hosting the 2012 Olympics is a considerable possibleness for London and the UK touristry industry. In v eld London will greeting millions of first-time company and we will poorness them to come in backbone occurrence and once more - on tenterhooks delivery their unit and friends. It's all give or take a few creating a ageless and affirmative birthright for the capital."

But, the polity doesn't predict the capital's hotels to do it all by themselves. A lately unveiled multi-agency scheme entitled: "Winning - A Tourism Strategy for 2012 and Beyond" has been haggard up by the Department for Culture, Media and Sport aided by Visit Britain, Visit London, and an mixed bag of Regional Development Agencies, aiming to afford happy guidance and controlled financial aid to the hotel industry in London and the UK.

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Now that the gauntlet has been down downward for to engineer portentous improvements, it is in-chief that they rejoin positively if they are to set up the government's aim of making the 2012 Olympic Games the enter upon of a eternal heritage.

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